e.l.f. Power Grip Primer with 4% Niacinamide, Hydrating Face Primer

Your skin's future looks bright—your favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone and brighten while gripping your makeup. This gel-based formula preps and primes your complexion for makeup application while smoothing and brightening the look of dullness. Ideal for all skin tones, it goes on completely clear and creates a dewy finish. All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan and triclocarban. Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.

The e.l.f. Power Grip Primer now features a skin-loving ingredient, niacinamide, which helps to even out skin tone and provide a brightening effect while still maintaining its signature sticky texture that grips makeup for long-lasting wear. This gel-based formula preps the complexion, smoothing and brightening the appearance of dullness. Suitable for all skin tones, the primer applies clear and leaves a dewy, glowing finish.

All e.l.f. products are formulated without phthalates, parabens, nonylphenol ethoxylates, triclosan, and triclocarban, and the brand is proudly 100% vegan and cruelty-free, with Leaping Bunny certification. At e.l.f., kindness is chic, and the brand is dedicated to providing high-quality, skin-loving products at accessible prices.

To use the Power Grip Primer, apply it evenly to the face using your fingertips, allowing the warmth to help the product melt into the skin for even application. Let it set for 30 seconds before applying your makeup for a long-lasting, smooth, and bright complexion.

The infusion of niacinamide in this popular primer formulation from e.l.f. Cosmetics is a game-changer, offering skincare benefits alongside the makeup-gripping properties. This primer is designed to prep, prime, and perfect the skin, leaving a radiant, dewy finish that is suitable for all complexions. With e.l.f.'s commitment to clean, cruelty-free, and vegan ingredients, you can feel good about using this innovative primer that delivers both skincare and makeup performance.

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